In a landmark decision, the Supreme Court opened the door for peer-to-peer labeling accountability. As labeling laws struggle through congressional houses, good ole capitalism is taking the bull by the horns. Coca Cola has been marketing a drink called Minute Maid Pomegranate-Blueberry juice. With that name, you’d expect it to contain, well, lots of pomengrantes, right? Not a chance. The juice (can I call it juice?) is made of only .3% pomegranate juice. Yes, you read that correctly. .3%. The POM Wonderful folks, who sell actual pomegranante juice, can now take up their truth-in-labeling case with Coca Cola. To make matters worse, the drink blend has a scant .2% blueberry juice.
This ruling has great potential for many markets, including essential oils. One of my great peeves with the essential oils market is that oils must only contain 5% of the actual oil to be labeled “pure”. That’s how we get such cheap oils in the grocery stores – 5% oil + petrochemicals and other synthetics = cheap to mass produce. Real, quality oils that are sourced well are hard to come by, hence the heftier (and well worth it) price tag. Learn more about oils.
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* These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure or prevent any disease. Please read our testimonial disclosure under our Disclosure tab. I am an independent distributor for Young Living. #1325257 Pin It